“Burn after reading” usually refers to confidential information that requires destruction upon receipt to protect the safety of the  people involved. But here, the person receiving the message is asked to burn it after reading for a different reason: “to prolong the time they get to spend with the message”.

Today, handwritten messages have become less popular at the convenience of digital communications. But, these messages are read within minutes only to get lost in an endless pile, never looked at again. Short messages via postcards may be exciting to receive, yet they are also often quickly read, saved in a memory box or drawer, quickly becoming forgotten in the hustle of life. Nevertheless, in this “post-normal” situation, there are moments when one might slow down to reflect and appreciate human tangible connection with stronger emotional meanings, especially with loved ones and close friends living far away. What if one could have a longer, warmer “virtual connection” with the message sender through unconventional interactions with a letter stationery product?